Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's allure. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937. Rich and powerful, the fragrance is less a flower and more a composition, made up of notes like rose, ylang ylang, jasmine, vetiver and aldehydes – a first at the time. The resulting scent was hand-chosen by Coco Chanel herself, and the fifth in a lineup of nine presented by Mr Beaux.